Marketing Services

One cannot be successful in Sales without the proper marketing support, marketing is the catalyst in the evolution of a target becoming a prospect and finally being your customer.

Isation can assist you with all marketing related activities ranging from translation of your documents, to the creation of totally new sales material, coordination of a direct mailer or the organisation and follow up of a seminar or tradeshow.

  Services Portfolio 

Product management
The ideal product, which can be sold everywhere in the world in one and the same way, does not yet exist. Isation product managers can assist you in localising your existing products. We will report to your own product management team with feedback on local market requirements

Market research
Before you can enter a new market you will need to know whom to approach and how you can be most successful. We have been in this market for several years. We know the right people and how they operate.

We can assist you in making your EMEA business plan. And if you wish, we will implement it for you as well.

Competitive screening
We can look into your competitors’ businesses in the EMEA market. We compile fully detailed reports, including a feasibility study of your market entry..

In the ideal scenario, we will look at your competitor’s position in the market from every possible angle to get a full picture: perception, his brand, ... but also his customers and channel partners. Based on your own product comparison knowledge, we will expose the differentiating features which will make the difference for you in the EMEA region.
Our summary overview with all these data will give you a direct insight into the way to successfully tackle the EMEA market. In addition, should you require resources for this, Isation can assist you with its IRM services. This could be the very basis of a successful deployment of your business in the region.

Localisation
 Even in a world of globalisation people still tend to like what they know, we can help you to gain a better understanding of unexpected cultural differences, and localise your marketing materials for you.
Our services range from Translation to editing of your existing material. And should you wish to develop completely new material or a website we will gladly take on that challenge as well!

Lead generation
 How can we accelerate the sales cycle? Without doubling our precious Sales force ? Lead generation and Qualification of prospects is the solution; by means of ingenious marketing techniques using call centers, web questionnaires, and or a couple of well targeted letters and events we can turn leads into qualified prospects, ready to handover to the sales force who will use their skills to close the deal.

Event management·        
We can supply a full range of services in support of your trade shows and seminars. Imagine running a trade show in a market you do not know: will you use your local service company and ship materials to Europe or would you rather let Isation handle each aspect which makes your trade show presence successful, to get qualified leads?

Isation can design your booth, build it, man the booth with sales professionals and hostesses, take care of accommodation for your people, invite your target prospects, organise speaking opportunities and localise your collateral in any language required. All you need to do is to set a budget and manage the project without leaving your office, and… close the leads!

Or maybe even this is something Isation could do for you?